Digital Demand Generation Manager

About the role

Viva is looking for a hands‑on Digital Demand Generation Manager to own the end‑to‑end demand engine for US mid‑market buyers. This remote role focuses on generating qualified pipeline and revenue rather than vanity metrics.

Key responsibilities

• Design, launch and optimise multi‑channel campaigns across LinkedIn, Google, email and content to deliver marketing‑generated pipeline.
• Manage paid‑media budgets, bidding strategies and performance reporting with a direct line to revenue outcomes.
• Own conversion‑rate optimisation across landing pages, demo flows and high‑intent pages, continuously fixing drop‑off points using data.
• Track funnel metrics, model pipeline performance and maintain HubSpot for lead capture, routing, attribution and reporting.
• Build and maintain automation that keeps the demand engine running reliably.

Required profile

• 5‑7 years of B2B demand generation or growth‑marketing experience.
• Proven track record generating pipeline for US‑based buyers in a mid‑market environment.
• Hands‑on experience running and optimising paid‑media campaigns.
• Strong CRO background with measurable improvements.
• Proficiency with HubSpot or an equivalent CRM.
• Based in Latin America.

Required skills

• LinkedIn Ads
• Google Ads
• HubSpot
• Conversion Rate Optimization
• Marketing Automation
• Data Analysis
• Campaign Management

What we offer

• 100% remote, permanent position.
• Competitive pay with raises every six months and performance bonuses.
• Global health insurance covering medical, dental, vision and mental health.
• Paid holidays, vacation, sick days and family‑care days.
• Parental leave and flexible parent policies.
• Culture focused on growth, empowerment and well‑being.