AI SEO Manager

About the role

We are looking for an AI SEO Manager to lead organic search for a US‑based injury law firm. Working remotely from Latin America, you will own visibility for two bilingual websites and be measured on leads and signed cases rather than just traffic.

Key responsibilities

• Develop and execute keyword strategies for English and Spanish brands, targeting traditional search and AI platforms such as Google AI Overviews, ChatGPT, Perplexity, and Gemini.
• Create and publish service pages, practice area pages, and articles in both languages, handling the full production cycle.
• Pitch attorneys and content to local, legal, and Spanish‑language media to secure guest articles and live backlinks.
• Manage on‑page and technical SEO, including internal linking, Core Web Vitals, schema, hreflang, and Google Business Profile consistency.
• Maintain a weekly GA4 and Search Console scorecard linking rankings, AI citations, and leads to signed cases.

Required profile

• 4+ years of hands‑on local SEO experience with service and city targeting, Google Business Profile, and citation consistency.
• Fully bilingual in written and spoken English and Spanish, capable of publishing content and pitching journalists in both languages.
• Demonstrated ability to track AI search visibility and tie SEO results to leads through live dashboards.
• Experience collaborating with a WordPress developer and a paid‑media team.

Required skills

• Semrush or Ahrefs
• Google Search Console
• Google Analytics 4
• Google Business Profile
• AI visibility tracking tool
• WordPress
• Lawmatics or comparable CRM
• Asana, Notion or ClickUp