Analista de Data Digital y Reporting

About the role

The Digital Data and Reporting Analyst will turn raw data from multiple digital channels into clear, actionable insights. You will support both client and internal teams by ensuring data quality, identifying trends, and recommending optimisations for content, campaigns and digital experiences.

Key responsibilities

• Prepare periodic digital performance reports for clients and internal stakeholders.
• Consolidate information from various platforms, sources and databases.
• Clean, structure and validate data before analysis.
• Detect and resolve errors, duplicates, gaps or inconsistencies in data sets.
• Maintain traceability, consistency and quality of reported information.
• Analyse performance across social media, web, app and digital campaigns.
• Define and prioritise KPIs aligned with communication, marketing and business objectives.
• Explain KPI relevance and interpretation to stakeholders.
• Identify trends, key learnings and optimisation opportunities.
• Benchmark results against previous periods, objectives and industry standards.
• Translate data findings into clear conclusions and actionable recommendations.

Required profile

• 1–3 years of experience in digital analytics, reporting, social media analytics, digital marketing or database management.
• Proven experience managing and structuring databases.
• Strong ability in data cleaning, validation and cross‑referencing multiple sources.
• Advanced proficiency with Google Sheets and Microsoft Excel.
• Knowledge of ETL processes (preferred).
• Familiarity with connectors, APIs and data‑source automation (preferred).
• Solid understanding of social media and digital analytics KPIs such as reach, views, engagement, etc.

Required skills

• Google Sheets
• Microsoft Excel
• ETL processes
• APIs