Bilingual Social Media Manager (Spanish Speaker)

About the role

SmartScale360 is hiring an experienced bilingual social media manager to support a U.S.-based luxury real estate business specializing in residential and commercial properties in Palm Beach County, Florida. The role suits a creative, strategic and highly organized marketer who can independently plan and run campaigns, manage social media and generate qualified buyer and seller leads. It is remote, part-time (about 20-25 hours per week, final schedule to be confirmed) and paid $650.

Key responsibilities

• Develop and execute marketing strategies to strengthen brand visibility and generate business opportunities.
• Manage Instagram as the main platform, including content strategy, calendars, reels, posts and stories.
• Create, edit and repurpose content using photography and video assets provided by vendors.
• Schedule and publish content on Instagram and other platforms such as Facebook.
• Maintain consistent luxury branding while following real estate advertising standards.
• Run email campaigns with Rechat, including weekly newsletters and property announcements.
• Create campaigns for Coming Soon, Open House, Just Listed, Under Contract, Pending and Just Sold properties.
• Update website content with active listings, upcoming properties and sold properties.
• Manage Google Business Profile posts, photos and reviews.
• Track marketing performance and direct inquiries to the CRM for follow-up.
• Design listing presentations, pre-listing packages, seller checklists and outreach materials, and support LinkedIn, YouTube, blogs and basic SEO as needed.

Required profile

• Proven experience in digital marketing, social media management, brand management or marketing strategy.
• Experience with luxury brands, preferably in luxury real estate.
• Bilingual in English and Spanish, with excellent professional communication skills.
• Ability to work independently, manage deadlines and communicate across time zones; flexible availability to the client's needs.

Required skills

• Instagram marketing, content creation, video editing and graphic design.
• Email marketing, lead generation and marketing analytics.
• Rechat, GoHighLevel, ManyChat, Monday.com, Webflow and Google Business Profile.
• Basic SEO and website content management.

What we offer

• Permanent remote work.
• Competitive compensation and healthcare benefits.
• Annual performance appraisal, career growth and training.