Brand & Marketing Specialist

About the role

Lead the planning and execution of premium client experiences, experiential marketing programs, and BTL activations across Latin America, leveraging NBCUniversal brands, content, and IP to strengthen strategic partnerships and drive business objectives.

Key responsibilities

• Develop and execute high‑profile events and NBCUniversal Experiences programs.
• Design and manage end‑to‑end guest journeys, including travel, accommodations, hospitality, entertainment, and on‑site execution.
• Lead regional BTL activations and experiential initiatives supporting business priorities and partner engagement.
• Manage agencies, vendors, production partners, budgets, timelines, and operational processes to ensure flawless delivery.
• Collaborate with Commercial, Content, Brand Marketing, Communications, Legal, Compliance, and International teams to execute strategic experiences.
• Establish, track, and report against KPIs to measure program effectiveness, partner engagement, client satisfaction, attendance, budget efficiency, and business impact.
• Develop dashboards, trackers, post‑event reports, and executive recaps to monitor performance and support data‑driven decision‑making.

Required profile

• 3–5 years of hands‑on experience in event planning, experiential marketing, or BTL activations, including B2B programs.
• Proven ability to manage events from concept through execution, handling budgets, production, logistics, guest hospitality, and on‑site delivery.
• Experience managing agencies, vendors, and production partners with strong negotiation skills.
• Strong project management and relationship‑building skills, able to coordinate multiple stakeholders and competing priorities.
• Ability to analyze program results, develop clear reports, and use insights to improve future experiences.
• Fluency in English and Spanish, both written and spoken.