CRM Campaign Associate Manager – Marketing

About the role

We are seeking a CRM Campaign Associate Manager to lead the development, execution, and optimisation of multi‑channel marketing campaigns. The role focuses on driving campaign excellence, audience segmentation, and data‑driven insights to enhance customer engagement.

Key responsibilities

• Lead coding, approval, and deployment of daily, monthly and ad‑hoc email, mobile push and SMS campaigns.
• Provide strategic guidance on campaign testing, measurement and optimisation, translating learnings into scalable best practices.
• Act as subject‑matter expert for Marketing Cloud and/or Braze, handling audience selection, trigger qualifications, suppressions, segmentation and arbitration.
• Manage the testing and optimisation backlog, prioritise initiatives and communicate timelines to stakeholders.
• Use SQL to build, validate and document audience segments and collaborate with data teams to improve targeting logic.
• Establish and enforce QA standards, conduct root‑cause analysis and implement preventive controls.
• Maintain and evolve email/channel best practices, including compatibility, accessibility and rendering guidelines.
• Develop and govern AMPscript or dynamic content for personalised campaigns, creating reusable patterns.

Required profile

• Minimum 3 years of experience in SQL, marketing automation, HTML and campaign management.
• Bachelor’s degree (any field).
• Fully fluent English.
• Proven ability to work cross‑functionally and deliver campaigns on time.

Required skills

• SQL
• HTML
• CSS
• AMPscript
• Marketing Cloud
• Braze
• Audience segmentation
• Data analysis
• Marketing automation
• Campaign management

What we offer

• Competitive salary of USD 2,000‑3,000 per month.
• Hybrid work model based in Bogotá, Colombia.
• Opportunity to shape data‑driven marketing strategies for a global brand.