Digital Marketing Lead - B2B Growth & GoHighLevel (Hybrid, Medellín)

About the role

Arvenda, a staffing company connecting Latin American professionals with U.S. companies, is hiring a Digital Marketing Lead in Medellín to own its growth engine. This is a hands-on leadership role covering strategy, paid acquisition, GoHighLevel automation and the dashboards that prove results; marketing is treated as a revenue function with direct visibility to leadership.

Key responsibilities

• Design and run the digital growth roadmap tied to revenue and lead generation targets
• Build and scale the B2B lead engine, from capture and nurture to a qualified handoff to Sales
• Plan, launch and optimise paid campaigns on Google, Meta and LinkedIn, owning budget and return on ad spend
• Drive organic and paid search strategy to grow qualified inbound traffic
• Build pipelines, nurture flows, lead scoring and lifecycle campaigns in GoHighLevel
• Create automated workflows that reduce manual work and increase conversion
• Run cold email campaigns, including outreach, deliverability and conversion
• Use AI tools to speed up content, testing and reporting
• Define KPIs, build dashboards and turn data into decisions for leadership

Required profile

• Hands-on experience managing campaigns, pipelines and automations in GoHighLevel
• B2B marketing experience with U.S. companies
• Proven track record leading digital growth, with results explained by pipeline, cost per acquisition, return on ad spend and conversion
• Intermediate English (B2), written and spoken
• Based in Medellín and available for a hybrid schedule
• Nice to have: an active U.S. visa, familiarity with HubSpot, Marketo or similar platforms, and experience managing or mentoring a small marketing team

Required skills

• Paid ads on Google, Meta and LinkedIn, and SEO and SEM
• GoHighLevel
• Ai tools in marketing work

Pay is up to USD 2,000 per month base, depending on experience, plus performance commissions tied to lead generation and KPI results. Candidates apply through LinkedIn or by sending their English CV to the recruiter named in the ad.