Head of Organic Growth

About the role

We are looking for a hands‑on Head of Organic Growth to own how Kraken Pro gets discovered and turn curious traders into active users. You will lead the organic acquisition engine, combining brand and acquisition to drive high‑intent traffic and conversions.

Key responsibilities

• Own organic acquisition across SEO, content, social, community, referrals and partnerships.
• Map the trader funnel from first touch to first trade, report drop‑offs and devise win‑back strategies.
• Collaborate with Product and Design to audit and improve landing pages, sign‑up flows and onboarding UX.
• Lead a small, lean team, setting direction, coaching and staying hands‑on to ship and test experiments.
• Run experiments across channels and funnel steps, double‑down on winners and kill under‑performers.
• Build dashboards and insights for leadership on growth drivers and next actions.

Required profile

• 5+ years in B2C acquisition or growth marketing, preferably in fintech, crypto, trading or gaming.
• Product‑savvy with a strong UX instinct and ability to spot friction.
• Analytical rigor with experience in funnels, cohorts, attribution and experimentation.
• Ability to work quickly under pressure and make data‑driven decisions.

Required skills

• SEO
• Content marketing
• Social media
• Partnership development
• Analytics and data‑driven experimentation