Lead Qualification Specialist (Medellin)

About the role

A proactive and strategic Lead Qualification Specialist is sought for the Enterprise Business Development unit, owning and advancing qualified inbound marketing leads focused on enterprise-level solutions. The role sits at the intersection of marketing and sales: reading digital intent signals, building account-based outreach strategies and turning marketing-qualified leads (MQLs) into sales-qualified meetings and opportunities. It is the first human point of contact for many inbound prospects, qualifying intent, mapping buying committees, initiating multi-channel outreach and booking meetings for account executives.

Key responsibilities

• Monitor and respond to inbound marketing leads tied to specific products and solutions, assessing intent and potential value through CRM activity, behavioural signals and context
• Determine readiness to buy and route leads with appropriate messaging and follow-up cadence
• Research each lead and its buying committee, and build account-based engagement plans including outreach to stakeholders outside the funnel
• Create and run personalised campaigns across email, LinkedIn, phone, direct mail and events, and book introductory meetings and demos
• Hand off to account managers with full meeting context, report on follow-up activity, and give marketing feedback on lead quality, behaviour trends and segmentation
• Propose outreach plans for uncovered parts of buying committees and contribute to messaging playbooks and outreach frameworks

Required profile

• 3+ years of experience in enterprise sales or business development
• Proven success converting inbound interest into qualified opportunities
• Experience selling enterprise SaaS and/or professional services
• Strong understanding of account-based sales and multi-threaded outreach
• Excellent written and verbal communication, highly organised and able to manage several accounts and lead stages at once

Required skills

• Familiarity with email automation tools, CRM systems and prospecting platforms such as Salesforce, HubSpot, Outreach, Salesloft and LinkedIn Sales Navigator

To apply, candidates must submit their CV in English.