Marketing Operations Specialist (Remote, Colombia)

About the role

Learning Technologies Group (LTG) is looking for a Marketing Operations Specialist to join its internal marketing agency. The role supports the management of campaigns in Marketing Cloud Account Engagement (formerly Pardot) for several global tech brands. The position is remote and based in Colombia.

Key responsibilities

• Manage the backend creation of marketing automation in MCAE, including lists, forms, automated workflows, HTML email and drip programs.
• Work alongside MCAE and Salesforce with tools such as Zapier, Google Tag Manager and Stripo, and AI platforms such as Claude, Gemini and Lovable.
• Keep the database updated accurately to maintain data hygiene.
• Create marketing reports and dashboards showing the impact of demand generation campaigns.
• Support demand generation activities, such as uploading third-party lists.
• Advise brand teams on how to make the best use of their MarTech tools.
• Monitor the database for issues and missing information, connect systems with integration/middleware tools and help investigate the adoption of new MarTech platforms.
• Early on, focus on understanding each brand's business and go-to-market strategy while learning the technologies and processes.

Required profile

• At least 2 years of previous experience in a marketing operations role.
• Experience in B2B marketing automation.
• Previous experience using a CRM such as Salesforce.
• Previous experience in a busy marketing team.
• Strong desire to learn and ability to adapt in an agile environment.
• Excellent verbal and written communication.

Required skills

• Basic understanding of HTML and email templates.
• Experience with automation tools such as MCAE (Pardot), HubSpot or Marketo; MCAE experience is a bonus.
• Desirable: MCAE/Marketo/HubSpot certification, SaaS or EdTech experience, and knowledge of ABM strategies.