Regional Vice President of Digital Sales

About the role

Salesforce is seeking a Regional Vice President of Sales, Digital to lead a team of Account Executives across Central America and Colombia. The role focuses on driving growth for Digital solutions and shaping the go‑to‑market strategy for the region.

Key responsibilities

• Lead, coach and develop Account Executives through recruiting, onboarding and mentorship to generate pipeline and identify opportunities.
• Own regional go‑to‑market strategy, including revenue forecasting, sales activity reporting and skill gap analysis.
• Partner with C‑level customers and internal stakeholders to craft compelling value propositions and close strategic deals.
• Represent Marketing Cloud at events to strengthen brand presence and ecosystem partnerships.

Required profile

• 5+ years leading sales teams in enterprise software or IT.
• Proven record of prospecting, opening new accounts and growing existing ones via consultative selling.
• Deep knowledge of the Central America market, including regulatory nuances and buying behaviors.
• Fluency in Spanish and English; Portuguese a plus.

Required skills

• Salesforce platform and Marketing Cloud expertise.
• Strong understanding of the digital landscape and competitive dynamics.