Shopper Marketing Manager Caribbean
Mondelēz International · Bogota
Job description
About the role
Join Mondelēz International as a Shopper Marketing Manager for the Caribbean region. You will translate brand and commercial strategies into high‑impact in‑store experiences that drive shopper conversion and category growth across grocery customers.
Key responsibilities
- Engage brand and category teams to define channel requirements, timelines and activation vision.
- Develop and own the shopper journey strategy per Revenue Engine, aligning with brand and commercial priorities.
- Design and lead the Activation Strategy Framework to boost point‑of‑purchase conversion.
- Build and execute Innovation Go‑to‑Market plans with clear KPIs and tracking.
- Create Toolkit Masters for scalable, consistent execution across channels and customers.
- Define and evolve the Perfect Store Framework, setting standards for in‑store execution.
- Produce the Monthly Execution Playbook to guide field teams on priorities, activations and POP materials.
- Establish and monitor execution KPIs and scorecards, including store velocity, compliance and launch performance.
- Lead POP governance and production control to ensure timely, on‑budget delivery of materials.
Required profile
- Experience in fast‑moving consumer goods (FMCG), preferably working with grocery customers.
- Strong project‑management background in a supply‑chain or commercial context.
- Analytical mindset with the ability to track, evaluate and report on activation performance.
- Problem‑solving orientation and ability to prioritize multiple initiatives.
- Team‑player with excellent cross‑functional collaboration skills.
Required skills
What we offer
- Opportunity to shape shopper experiences for leading snack brands.
- Dynamic, global environment with strong development pathways.
- Collaborative culture focused on innovation and results.
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Published 1 month ago
Expires 2 weeks from now
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Mondelēz International
Bogota
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