Team Leader, Field Marketing & Events (LATAM)

About the role

Cirion Technologies is looking for a Team Leader, Field Marketing & Events to lead its regional events and executive engagement strategy in Argentina, Colombia or Brazil. The role connects marketing initiatives with sales priorities and turns industry conferences, executive forums and customer experiences into platforms for demand generation, pipeline development and engagement with key decision-makers.

Key responsibilities

• Define and lead the regional field marketing strategy, setting priorities, event calendars, budgets and commercial objectives.
• Design executive engagement programs for strategic customers aligned with sales priorities, sales plays and target accounts.
• Lead end-to-end B2B events and industry conference participation, ensuring quality execution, brand consistency and commercial follow-up.
• Manage Market Development Funds (MDF) from partners, covering planning, approval, execution, reimbursement and financial reporting.
• Measure business impact through qualified leads, opportunities, influenced pipeline, cost per opportunity and budget performance.
• Lead and develop the regional team and coordinate with Sales, Marketing Analytics, Finance, Procurement and partners.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, Industrial Engineering or a related field; postgraduate studies in Marketing, Project Management or Business are desirable.
• 6-8 years of experience in field marketing, B2B corporate events or demand generation.
• Experience coordinating people, agencies or vendors across countries and leading executive events end to end.
• Demonstrated experience managing marketing budgets and partner MDF programs, including compliance, financial controls and reporting.
• Knowledge of B2B demand generation, strategic account engagement and lead follow-up.
• Advanced English; Portuguese is a plus.

Required skills

• Hands-on experience with HubSpot and Salesforce for lead management, campaign tracking and commercial follow-up.
• Ability to link marketing initiatives to business KPIs and report to executives.
• Strong leadership, planning, negotiation, vendor management and results orientation.