Technical Growth Marketing Manager
BairesDev · Bogota
Job description
About the role
As a Technical Growth Marketing Manager you will modernize and scale the marketing engine, delivering immediate leads while building AI‑driven, personalized systems for long‑term growth. You will work closely with growth, marketing ops, and engineering teams to align technical execution with marketing goals.
Key responsibilities
- Own the modernization and scaling of the marketing engine, balancing short‑term lead delivery with long‑term AI‑driven system building.
- Manage and optimize inbound marketing performance to improve lead quality and volume.
- Oversee website de‑anonymization initiatives to identify and act on anonymous traffic.
- Direct personalized outbound strategies for a hard‑to‑reach SMB market.
- Serve as an embedded extension of the marketing team, aligning growth, marketing ops, and engineering around shared goals.
Required profile
- Background that combines business and marketing fundamentals with technical fluency, similar to an industrial engineer with marketing training and coding exposure.
- Experience or strong interest in Generative AI applied to growth marketing.
- Ownership mindset with the ability to manage both short‑term lead delivery and long‑term system building.
- Advanced proficiency in English.
Required skills
- Technical fluency sufficient to manage AI‑driven systems.
- Understanding of inbound marketing performance metrics.
- Knowledge of website de‑anonymization techniques.
- Ability to design personalized outbound campaigns for SMB audiences.
What we offer
- 100% remote work from anywhere.
- Competitive compensation in USD or local currency.
- Hardware and software setup for home office.
- Flexible hours – create your own schedule.
- Paid parental leave, vacations, and holidays.
- Innovative, multicultural environment with top‑1% global talent.
- Mentorship, promotion pathways, skill development, and diverse growth opportunities.
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Published 3 days ago
Expires 1 month from now
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BairesDev
Bogota
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