Trade Marketing Specialist

About the role

Support the Trade Marketing Manager in developing and coordinating trade marketing activities to maximize Red Bull's brand potential in the market while maintaining brand values.

Key responsibilities

• Execute trade marketing strategies, recommend trade‑led activities and ensure brand guidelines are upheld.
• Lead brand activations, product launches and translate strategies into actionable plans across channels and points of sale.
• Manage trade marketing budgets, track investment and evaluate ROI.
• Analyze sales and sell‑out performance, generate insights and develop actionable plans.
• Coordinate with external agencies, master trade marketing team and local sales to ensure timely communication and execution.
• Implement POS toolkits and adapt them to local market needs.
• Execute category management projects with top customers and support key account managers.

Required profile

• University degree in Business, Marketing or related field.
• 4+ years experience in trade marketing, FMCG or commercial roles.
• Proven experience leading brand activations, product launches and managing budgets.
• Strong analytical and commercial acumen with ability to turn data into actionable plans.
• Proactive, resilient and able to manage multiple stakeholders and projects.

Required skills

• Advanced Excel
• PowerPoint