Web & SEO Specialist

About the role

We are looking for a creative, results‑driven Web & SEO Specialist to own the digital presence of a boutique personal injury law firm. You will take an approved design mockup and launch a fast, responsive website that continuously generates new cases.

Key responsibilities

• Transform design mockups into a fully responsive website on Webflow or WordPress and manage it post‑launch.
• Build and maintain practice‑area, location, and blog pages within the CMS.
• Optimize UX, page speed, accessibility, security, and Core Web Vitals.
• Control site architecture, internal linking, crawlability, XML sitemaps, redirects, and structured data (LegalService, FAQ, Review, Breadcrumb).
• Conduct high‑intent keyword research focused on injury types and NYC locations.
• Collaborate on on‑page content to meet E‑E‑A‑T and YMYL standards.
• Manage Google Business Profile, local citations, and map‑pack visibility.
• Support link‑building and digital‑PR initiatives.
• Run CRO experiments on intake forms, click‑to‑call, and live chat.
• Own GA4, Google Search Console, lead/call tracking, and rank tracking to shape growth road‑maps.

Required profile

• 3+ years at the intersection of web design/build and SEO (agency or in‑house).
• Proven track record delivering fast, conversion‑focused sites on Webflow or WordPress.
• Strong technical, on‑page, and local SEO expertise with measurable ranking improvements.
• Highly organized, able to manage end‑to‑end launches under tight deadlines.
• Excellent written and verbal communication skills.

Required skills

• Webflow
• WordPress
• Google Analytics 4
• Google Search Console
• Structured data implementation
• XML sitemaps & redirects
• Core Web Vitals optimization
• Conversion Rate Optimization (CRO)
• Local SEO & Google Business Profile management