Especialista CRM (Salesforce Marketing Cloud)
AXA COLPATRIA
Job description
Acerca del puesto
Especialista CRM (Salesforce Marketing Cloud) encargado de gestionar, optimizar e implementar estrategias de CRM para prospectos y clientes, impulsando la conversión, cross‑sell, up‑sell y retención.
Responsabilidades principales
- Gestionar y optimizar la plataforma Salesforce Marketing Cloud y herramientas de automatización de marketing.
- Administrar datos, procesos y campañas multicanal (email, SMS, push) y realizar análisis de métricas y pruebas A/B.
Perfil requerido
- Título profesional en áreas afines y posgrado o formación en marketing digital.
- Experiencia comprobable como Especialista CRM, Analista CRM o Marketing Automation Specialist.
Habilidades requeridas
- Salesforce Marketing Cloud.
- Marketing Automation.
- A/B Testing.
- HTML y CSS.
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Published 7 hours ago
Expires 4 weeks from now
9 views · 0 interested
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AXA COLPATRIA