Marketing Operations Specialist (Remote)

About the role

A fast-growing U.S.-based healthcare company specializing in hearing care and tinnitus management, which runs a nationwide telehealth practice and an expanding network of clinics, is hiring a Marketing Operations Specialist. The role is remote, full-time (40 hours per week, Monday to Friday) and hands-on: it covers the day-to-day execution of marketing across email, SMS, websites, YouTube and social media, and helps integrate marketing systems as the company grows.

The position is open to candidates residing in Latin America; applications must be submitted in English, and a short Loom video presentation is encouraged but optional. Candidates may be asked to provide professional references and to update their LinkedIn profile at the end of the process.

Key responsibilities

• Lead the setup and integration of marketing systems for new clinic locations, including CRM, email platforms, SMS systems, contact lists, booking links, tracking tools, business listings and website updates.
• Build, segment, test and schedule about 6-12 campaigns per week via ActiveCampaign, SimpleTexting and CounselEar, keeping contact lists, tags and automations accurate and compliant with opt-out preferences.
• Support YouTube publishing and channel management: upload videos, optimize titles and descriptions, add chapters, coordinate with editors and track performance.
• Manage social media calendars across brands, repurpose content into posts, reels and stories, schedule publications, reply to comments and monitor engagement.
• Update WordPress sites, maintain landing pages, forms and booking links, and coordinate with developers on more complex improvements.
• Use AI tools and automation platforms (ChatGPT, Claude, Zapier) to streamline repetitive tasks and improve workflows.
• Create marketing materials with Canva and coordinate direct-mail campaigns through platforms such as Click2Mail.
• Support webinars and virtual events, including promotion, registration and speaker coordination.
• Monitor campaign performance, document SOPs and identify process improvements.

Required profile

• 3+ years of hands-on marketing operations experience supporting U.S.-based companies, especially email, SMS and website management.
• Proven experience building and managing email campaigns and automations, and SMS campaigns.
• Experience setting up, migrating or integrating marketing systems for a new business, location or brand.
• Hands-on experience managing branded social media accounts and scheduling content.
• Ability to update WordPress sites with basic HTML and CSS knowledge.
• Excellent written English, strong organization and project management skills, and a proactive, independent approach.
• Reliable high-speed internet, a backup connection and a dependable computer.

Required skills

• Email and SMS marketing platforms (ActiveCampaign, Klaviyo, HubSpot, Mailchimp, SimpleTexting, Attentive, Postscript)
• WordPress, HTML and CSS basics
• Nice to have: YouTube Studio, Zapier, Make, Notion, Canva, Google Analytics 4, Looker Studio, WordPress Elementor, healthcare marketing experience, direct-mail coordination