Performance Creative Strategist (DTC E-Commerce, Meta Ads)

About the role

A remote, full-time Performance Creative Strategist is needed for a US-based e-commerce fitness client that makes strength equipment for home and garage gyms. The role combines creative strategy with day-to-day paid social management: turning customer insights into ad concepts, getting them produced with creators, editors and AI tools, and using the results to decide what to scale and what to kill. The candidate owns the work from brief to performance read.

Key responsibilities

• Analyze customer reviews, support tickets, competitor ads and conversations to find angles, then turn them into hooks, concepts, scripts and briefs
• Run paid creative tests on Meta and Google, launch, read, scale and kill tests, and ship 3 to 4 new video ads each week
• Use AI tools to handle account work so time stays on creative
• Work alongside the current agency for the first couple of months, then take over the account
• Send 1 to 3 briefs to creators and get back roughly 10 ads; lead a small content team (creator and video editor) and an AI content workflow
• Keep creative accurate to the product, with technical claims checked by the product team
• Beyond paid channels: shape organic social, YouTube, search content and product education, set messaging for product launches and email/SMS campaigns, and keep a simple learning log

Required profile

• Nice to have: YouTube, SEO or product education experience
• Nice to have: fitness, sporting goods or other enthusiast category experience
• Nice to have: experience with commission-based creator ads
• Not suitable if you only want to write briefs and hand them off, need a big team around you, or get attached to your ideas (most tests lose)

Required skills

• Meta Ads Manager and Google Ads
• Shopify
• Asana and Slack
• Google Workspace
• AI tools such as Claude and ChatGPT