Senior ABM Strategist
Power Digital · Remote - Colombia
Job description
About the role
The Senior ABM Strategist leads B2B account‑based marketing and go‑to‑market strategy for complex client accounts, focusing on audience strategy, account prioritisation and activation‑ready planning using 6sense and Clay.
Key responsibilities
- Lead B2B GTM and ABM strategy across ICP development, persona creation, buying‑committee mapping, account prioritisation, TAL development and campaign planning.
- Own 6sense strategy, including segment creation, audience logic, buying‑stage interpretation, intent data usage and reporting.
- Use Clay for account enrichment, TAL building, manual verification and segmentation workflows.
- Translate client goals, sales priorities and market signals into clear GTM recommendations and activation plans.
- Partner with Paid Media, Content, Analytics and Sales teams to turn ABM strategy into integrated campaigns.
Required profile
- Advanced proficiency in spoken and written English.
- Senior‑level experience in B2B ABM, account‑based motions and client‑facing strategy work.
Required skills
- 6sense platform expertise.
- Clay platform expertise.
What we offer
- Base salary plus commission opportunities.
- Prepaid medicine plan and paid social security.
- 15 paid vacation days, plus volunteer time off and mental‑health recharge days.
- Fully flexible remote work environment with a one‑time WFH stipend.
- Continuous development programs, quarterly awards and DEI initiatives.
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Published 2 days ago
Expires 1 month from now
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Power Digital
Remote - Colombia
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