Senior Director – Market Marketing

About the role

The Senior Director – Market Marketing provides thought leadership for a global marketing strategy that aligns with the company’s business objectives. Reporting to executive management, this role guides regional teams, builds strategic partnerships, and ensures the department’s vision and policies are consistently applied worldwide.

Key responsibilities

• Develop and execute a global marketing strategy aligned with overall business goals.
• Guide regional marketing teams to maintain a consistent global approach.
• Lead partnership development with key customers, suppliers, and internal units.
• Define the department’s long‑term vision, communication standards, and policies.
• Oversee marketing spend, partner funding, forecasting, and budget adherence.
• Monitor KPIs related to content engagement, campaign effectiveness, and optimization opportunities.
• Advise executive management on strategic direction and represent the department at the executive level.

Required profile

• Four‑year or graduate degree in Marketing, Communications, Business Administration, or a related field.
• 15+ years of relevant experience, preferably in social marketing, content marketing, media, or data‑driven planning.
• Proven track record of leading large, global marketing teams and managing substantial budgets.

Required skills

• Analytics
• Data Analysis
• Digital Marketing
• Customer Relationship Management (CRM)
• Market Research