E-Commerce Email Marketing Manager
Digital Executive · Colombie
Descripcion del puesto
About the role
We are looking for a full‑time E‑Commerce Email Marketing Manager to own the email strategy and execution for multiple direct‑to‑consumer brands within a fast‑growing marketing agency. The role is fully remote and works closely with founders, designers, copywriters and paid‑media teams to integrate email into each brand’s growth plan.
Key responsibilities
- Develop and execute email marketing strategy across several e‑commerce brands.
- Build, launch and optimise lifecycle flows such as welcome, abandoned cart, post‑purchase, win‑back, replenishment and promotional automations.
- Plan and manage campaign calendars around product launches, promotions and seasonal events.
- Analyse performance metrics (revenue, CTR, CVR, deliverability, retention) and provide data‑driven recommendations.
- Run A/B tests on subject lines, creative, offers, messaging and send timing.
- Collaborate with designers and copywriters to produce high‑performing, on‑brand email campaigns.
- Maintain Klaviyo accounts and related ESP tools, monitor list health, segmentation and deliverability.
- Identify opportunities to improve customer retention and lifetime value.
Required profile
- 2–5+ years of hands‑on e‑commerce email marketing experience.
- Deep experience with Klaviyo (required).
- Proven ability to drive revenue through lifecycle and retention email programs.
- Strong understanding of segmentation, personalization and automation strategies.
- Comfortable analysing data and making performance‑based recommendations.
- Excellent communication skills and ability to work independently in a fast‑paced agency environment.
- Must be English‑speaking and have a reliable computer with high‑speed internet.
Required skills
- Klaviyo
- A/B testing
- Data analysis
- Segmentation
- Automation
- ESP tools
What we offer
- Full‑time permanent position with competitive compensation.
- Fully remote work with EST core hours (9 am–5 pm).
- Opportunity to shape email strategy for multiple DTC brands.
- Collaborative environment with founders, designers, copywriters and paid‑media teams.
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Publicado hace 6 horas
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Digital Executive
Colombie
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