ABM Strategist – Client Services

About the role

As an ABM Strategist you will support the Director of Account Based Marketing in building, running, and optimizing account‑based programs for Power Digital’s B2B portfolio. You will work daily with platforms to maintain target account lists, monitor intent signals and ensure accurate reporting, enabling strategic decisions for paid media, content and email teams.

Key responsibilities

• Build, maintain and refine target account lists, tiering and scoring models in 6Sense and Demandbase.
• Monitor intent data and account engagement signals daily; surface insights to the Director before they become client questions.
• Translate account tiers and intent signals into campaign briefs for Paid Media, Paid Social, Content and Email/Lifecycle teams.
• Coordinate with channel teams to ensure account‑based campaigns follow the intended tiering and messaging strategy.
• Own ABM reporting and dashboards, tracking pipeline influence, account engagement and funnel movement.
• Support cross‑agency collaboration across SEO, Paid Media, Creative, PR, Influencer and CRO to keep ABM campaigns unified.

Required profile

• 2–4 years of experience in B2B marketing, marketing operations or ABM, in‑house or agency.
• Hands‑on proficiency with 6Sense, Demandbase or an equivalent ABM/intent‑data platform.
• Comfortable working with core B2B Martech such as Salesforce, Marketo or HubSpot.
• Strong analytical skills and ability to interpret data without hand‑holding.
• Clear written and verbal communication to translate platform data into actionable insights.

Required skills

• 6Sense
• Demandbase
• Salesforce
• Marketo
• HubSpot

What we offer

• Base salary plus commission opportunities.
• Prepaid medicine plan and legal benefits (Prima, Cesantías, paid Social Security).
• 15 paid vacation days, plus Colombian holidays and mental‑health recharge days.
• Fully flexible work environment – full‑remote, hybrid or in‑office.
• One‑time 400,000 COP work‑from‑home stipend added to the first paycheck.