Content & Conversion Strategist (English C2)

About the role

You will own the messaging from search to phone call, shaping ad copy, landing page structure, and organic content. Working closely with developers and the paid media team, you will guide what converts and continuously test to improve results.

Key responsibilities

• Own ad copy across Google Ads, Meta, Nextdoor, and Bing and collaborate on testing and rollout.
• Design landing page structure, flow, and messaging using wireframes and specs for developers.
• Build and maintain a scalable messaging library for dozens of local markets.
• Run a steady testing program for ads and landing pages with clear hypotheses and results.
• Set content strategy and write or direct SEO content for client websites.
• Measure success by lead quality using call tracking data and transcript analysis.

Required profile

• C2‑level English with a strong ear for American consumer language.
• 2+ years in conversion copywriting, CRO, or performance content, preferably in an agency or growth team.
• Experience with lead‑generation businesses where conversion is a phone call or booked appointment.
• Portfolio demonstrating test results, wins, and learnings.

Required skills

• GA4 and Google Ads reporting.
• Call tracking platforms.
• SEO and search intent knowledge.
• Wireframing tools such as Figma.