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Senior Brand Manager Nutella LADM

Ferrero · Bogota

New
Senior 🇬🇧 English
Office tools

Job description

About the role

Plan and execute short- and medium‑term marketing strategies for the Nutella category across the LADM cluster (Colombia, Ecuador, Peru, and Chile), ensuring long‑term objectives are met.

Key responsibilities

  • Design and execute brand development strategies and tactics.
  • Analyze market trends, consumer behavior and internal data.
  • Coordinate with internal functions (sales, trade marketing, finance, supply chain, etc.) and external agencies.
  • Lead creative development and media campaigns.
  • Manage regional brand budget to achieve volume, net sales and margin targets.
  • Lead launches, seasonal, digital and BTL projects.
  • Support senior regional category manager on complex projects.

Required profile

  • Degree in Marketing, Business Administration or related field.
  • 5 to 8 years of marketing experience.
  • Advanced English proficiency.
  • Proficiency with office tools and database management (Nielsen and similar).

Required skills

  • Office tools
  • Database management (Nielsen)

Questions fréquentes

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Published 4 hours ago

Expires 1 month from now

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