Director Activation Lead

About the role

As a Director Activation Lead within the Global Operations Centre, you will partner with senior client and agency teams across the United States, Europe and Asia to translate strategic communications into flawless multi‑channel media activation and execution.

Key responsibilities

• Lead end‑to‑end activation strategies across Digital, Programmatic, Paid Search, Paid Social and emerging channels, ensuring alignment with client goals and regional standards.
• Define and maintain standardized activation workflows, QA frameworks and best‑practice governance across the GOC.
• Oversee multi‑channel campaign lifecycles, driving real‑time optimization, bid management and troubleshooting to meet or exceed KPIs.
• Manage large‑scale media budgets across markets, ensuring accurate spend pacing, cost‑efficiency and optimal ROAS.
• Collaborate with technology and analytics teams to integrate ad‑tech stacks (DSPs, ad servers, brand‑safety tools) into daily activation processes.
• Serve as senior GOC activation point of contact for regional client leads and agency partners, presenting execution roadmaps and performance insights.
• Lead, mentor and develop a high‑performing team of activation managers and specialists.

Required profile

• Bachelor’s degree in marketing, advertising, business administration, communications or equivalent.
• 7–9+ years of experience in digital media campaign planning and activation, with at least 3 years in senior leadership or team‑management.
• Proven track record managing large‑scale multi‑market budgets and complex campaign execution.
• Advanced English proficiency with strong communication, storytelling and presentation skills.

Required skills

• Deep technical knowledge of Google Ads, Meta Ads Manager, DV360, The Trade Desk, Amazon Ads, LinkedIn Ads and other programmatic platforms.
• Experience with verification and tracking tools and ad‑tech integration.
• Strong analytical and problem‑solving abilities to synthesize campaign data into actionable recommendations.
• Industry certifications such as Google Marketing Platform, Meta Certified Media Activation Specialist, The Trade Desk or DV360 are a plus.