Copywriter for Digital Content and Campaigns
MPS Group LLC · Bogota
Job description
About the role
Join the content production team to create and deliver multi‑channel content packages for two distinct brands. You will turn briefs into ready‑to‑publish assets across web, email, SMS and social, ensuring each piece aligns with the overall content strategy.
Key responsibilities
- Write SEO‑optimized blog posts (up to 400 words) with hero banners, images and internal links.
- Create eCRM email sequences (pre‑launch, launch, post‑launch) and SMS copy, delivering files in Excel copybooks.
- Produce standalone newsletters using existing templates and imagery.
- Develop social content for a single concept, including reels, static posts, carousels and stories.
- Review quarterly briefs with the Content Strategist to ensure alignment with strategic pillars and timelines.
Required profile
- Proven experience producing digital content for web, email and social, demonstrated in a portfolio.
- Strong English copywriting skills for short‑form web, email, SMS and social formats.
- Ability to switch between two brand tones of voice and visual identities without overlap.
Required skills
- On‑page SEO best practices.
- eCRM campaign flow knowledge and email design constraints.
- Proficiency with Excel for copybook delivery.
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Published 15 hours ago
Expires 1 month from now
9 views · 0 interested
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MPS Group LLC
Bogota