Content Creator & Social Media Manager (Remote)

About the role

A digital marketing, lead generation and content specialist is sought for a U.S.-based client in the construction and building-materials industry. The role is fully remote, focuses on content creation, social media management, video editing and lead generation, and turns online engagement into qualified sales leads. It suits someone creative, organized and commercially minded. Experience in construction, home improvement, building materials, windows and doors or remodeling is strongly preferred.

Key responsibilities

• Create, edit and publish posts, graphics, product highlights, project features, educational content and short-form videos across Facebook, Instagram, LinkedIn, YouTube, TikTok, Google Business Profile and other platforms.
• Manage accounts: post and schedule content, maintain the content calendar and handle comments, messages and inquiries to guide prospects toward sales.
• Write captions, hooks, scripts, ad copy, email and landing-page copy in English and Spanish, and repurpose project photos, product information and approved manufacturer content.
• Develop and run paid and organic campaigns that generate customer inquiries and qualified leads, tailored to the construction industry's buyers and timelines.
• Monitor performance (cost per lead, engagement, click-through rate, conversions), run A/B tests and prepare periodic reports with recommendations.
• Research competitors and industry trends, and coordinate with designers, clients and sales teams to deliver content on time and route leads correctly.

Required profile

• 3-5 years of experience in social media management, content creation, digital marketing, advertising and/or lead generation.
• Strong experience creating content for Instagram, TikTok, LinkedIn and Facebook, with solid short-form video editing skills.
• Fluent English and Spanish, with strong writing and copywriting in both languages.
• Ability to work independently in a remote setting, stay organized and manage several campaigns and content pieces at once.
• Strongly preferred: marketing experience in construction, home improvement, building materials, windows and doors or remodeling, and experience reaching both B2C and B2B audiences.

Required skills

• Paid campaigns with Meta Business Suite, Facebook Ads, Instagram Ads and Google Ads, plus Google Business Profile.
• Interpreting marketing analytics and adjusting campaigns; experience with CRM platforms and lead management.
• Nice to have: Canva, CapCut, Adobe Premiere, Photoshop, HubSpot, Mailchimp, Google Analytics.

What we offer

• Compensation of $1,400-$1,600 USD.
• Full-time position of 40 hours per week.
• Paid vacation and national holidays, depending on the client.
• Opportunities for advancement within the companies.
• Contract type: service provision contract; the employee is responsible for their own social security, pension payments and benefits.