Digital Growth & Content Strategist
Freelance Latin America
Job description
About the role
We are looking for an innovative, data‑driven Digital Growth & Content Strategist to lead and expand our multi‑channel online presence. You will own end‑to‑end digital media initiatives, from concept through execution, while collaborating with international teams in a fully remote environment.
Key responsibilities
- Develop and manage a consistent content calendar for LinkedIn and Instagram, turning projects and services into engaging posts, case studies, and visual assets.
- Manage and optimize the Google Business Profile, conduct SEO and keyword research, and support website and landing‑page updates to improve organic visibility and lead capture.
- Research and qualify B2B prospects (contractors, developers, architects, etc.) and track public and private bid opportunities.
- Support targeted email marketing campaigns using HubSpot, Mailchimp or similar platforms.
- Create and edit digital assets with Canva and basic photo/video tools.
- Monitor performance across social, search, website, and email channels, maintaining accurate data in the CRM.
- Prepare concise performance reports, provide actionable insights, and recommend improvements.
- Conduct competitor and market research to identify emerging digital opportunities.
Required profile
- 3+ years of professional digital marketing experience with a focus on B2B lead generation.
- Proven ability to manage LinkedIn and Instagram accounts and develop content aligned with brand messaging.
- Bachelor’s degree in Marketing, Communications or a related field preferred.
- Strong organizational, time‑management and self‑direction skills for remote work.
Required skills
- LinkedIn and Instagram management
- SEO principles and Google Business Profile optimization
- Google Analytics, Google Search Console
- Canva and basic photo/video editing tools
- CRM platforms (e.g., HubSpot) and email marketing tools (Mailchimp, Constant Contact)
What we offer
- Stable, long‑term collaboration with clear responsibilities and structured workflows
- Opportunity to learn established project‑management processes and modern digital tools
- Work with international teams and exposure to professional processes
- Supportive, collaborative culture with opportunities for skill development and career growth
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Published 3 hours ago
Expires 1 month from now
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Freelance Latin America