Digital Marketing Strategist
Effiqs - Growth Operations for B2B Tech
Job description
About the role
Effiqs is seeking a remote Digital Marketing Strategist to design and execute integrated demand‑generation programs for B2B tech clients. You will work closely with clients and internal teams to drive qualified pipeline and support revenue goals.
Key responsibilities
- Develop and implement digital marketing strategies across paid media, SEO, content, and lifecycle marketing.
- Set channel and campaign KPIs, manage Google Ads, LinkedIn Ads, Meta Ads and optimize performance based on data.
- Collaborate on ICPs, buyer personas, messaging frameworks and improve conversion paths through landing‑page optimization and CRO.
- Build reporting frameworks, dashboards and contribute to marketing automation workflows.
Required profile
- Strong demand‑generation experience in complex B2B environments with long sales cycles.
- Proven ability to work with multiple stakeholders and present insights to non‑technical audiences.
Required skills
- Google Ads, LinkedIn Ads, Meta Ads management
- Technical SEO, keyword research, on‑page optimization, content strategy
- Webflow development, landing‑page design, CRO testing
- Dashboard creation, reporting frameworks, attribution modeling, analytics tools
- HubSpot CRM setup, lead scoring, workflow automation, lifecycle management
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Published 13 hours ago
Expires 1 month from now
3 views · 0 interested
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Effiqs - Growth Operations for B2B Tech