Digital Strategy Planning & Execution Manager

About the role

The Digital Strategy Planning & Execution Manager will develop, implement, and monitor advertising and promotional strategies across traditional and digital channels, driving performance and cost efficiency.

Key responsibilities

• Design and manage integrated advertising campaigns for ATL and digital media.
• Plan, select, and purchase media efficiently while seeking innovative improvements.
• Use data to build strategies, analyze results, and optimise campaigns.
• Track key performance metrics such as CTR, ROI, CPC and ensure targets are met.
• Manage campaign budgets to achieve cost savings and prevent overspend.
• Collaborate with clients and internal data specialists to deliver results.
• Produce clear reports on campaign performance and optimisation efforts.

Required profile

• Experience designing and managing multi‑channel advertising campaigns.
• Strong media planning and buying expertise.
• Proficiency in data‑driven strategy development and analysis.
• Focus on performance metrics and efficiency.
• Budget management skills with a track record of cost savings.
• Ability to work closely with clients and cross‑functional teams.
• Excellent reporting and communication abilities.

What we offer

• Access to global WPP Media networks and learning opportunities.
• Employee resource groups and regular in‑office events.
• Competitive medical, vision, dental, and retirement plans.
• Significant paid time off and partner discounts.
• Hybrid work model with four days onsite per week.