Director of Marketing Services Product Management, Consumer Acquisition & Engagement

About the role

Mastercard's Services organization drives growth through innovative solutions built on proprietary data, technology and expert insight. The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions for dynamic market needs. Mastercard is looking for a Regional Manager product lead for Latin America and the Caribbean to oversee product solutions and P&L management for CA&E products and platforms, including Marketing Services. The role is an expert on the Marketing Services product, responsible for scaling it across the region, meeting local market needs and partnering with commercialization counterparts.

The position reports directly to the Regional Marketing Services Product Management Lead and works closely with Regional and Global Product Leads, Services Business Sales Leads and Account Managers. It also ensures products maximize funding pools and supports sales customer dynamics.

Key responsibilities

• Act as Product Owner for Marketing Services and Personalization, bringing global product to the region with use cases and fueling the global roadmap
• Manage budget and forecast tracking, and lead product localization and go-to-market strategy
• Manage the Studio process, including pricing, and close involvement on pilots
• Handle vendor and partner management and offers sourcing (in-market)
• Act as a regional subject matter expert, map regional pain points and needs, and run training and educational sessions for Account Managers and Sales
• Measure value and articulate impact

Required profile

• Proven experience as a product, sales or client services leader with a demonstrated ability to drive growth
• Extensive experience launching and scaling products in dynamic markets
• Recognized as a senior subject matter expert capable of navigating complex deals and engaging with executive-level clients
• International and matrixed organizational experience is highly desirable

Required skills

• Go-to-market strategy and sales enablement planning
• Influencing and motivating teams, and building alignment across diverse teams
• Deep understanding of consumer, industry and market trends