Marketing Manager - Paid Acquisition & Social Media

About the role

Med School Insiders helps students become physicians through educational resources, mentorship and admissions consulting, with a large following on YouTube and social media. It is hiring a Marketing Manager to own its core marketing projects end to end and be accountable for results. The role runs paid acquisition, social media and short-form content, community and email across three brands, with a monthly metrics review and strategy suggestions.

Key responsibilities

• Own paid ads end to end across Meta (primary), TikTok and Google, building full-funnel audiences and optimizing targeting, creative, placements and bidding
• Manage the path from ad click to booked call, including landing page design, lead qualification and speed-to-lead coordination with sales
• Build campaign roadmaps, forecast CAC, ROAS and lead volume, and deliver weekly and monthly reports
• Own the social calendar and short-form content engine, working with the Director of Content and editors
• Grow the Skool community, write the weekly newsletter and email campaigns, and maintain email sequences in Kit
• Consult the strategy advisor on major decisions, keep trackers and SOPs in Notion, and work with content, design, sales and ecommerce teams

Required profile

• 5+ years in performance marketing, including at least 3 years owning Meta media buying at $20K+/month in spend
• Demonstrated TikTok Ads competence and a track record of owning a marketing function end to end
• Proven experience connecting paid funnels to a sales motion, and hands-on short-form content experience
• Social media accounts you have grown, with numbers to show it
• Strong writing, strong async written communication, and native or fully fluent English

Required skills

• Meta Ads Manager, TikTok Ads Manager, Google Ads
• Google Analytics 4, Google Tag Manager, Looker Studio or equivalent
• WooCommerce and Attio (CRM)
• Kit (formerly ConvertKit) and Skool
• YouTube Studio, CapCut, Notion and Google Workspace

Bonus points: background in education, edtech or admissions services; familiarity with premed and medical student customer journeys; experience with Kit, Skool communities and UGC creator sourcing; comfort editing in CapCut.

The role is remote-first, agile and autonomous, with direct access to the CEO. Applications are made through the company's application form.