Product Manager - Specialty Care

About the role

AstraZeneca is looking for a Product Manager for its Specialty Care business who will define and run the local marketing plan for assigned indications and products, in line with the global brand strategy and market needs. The role integrates the sales force, digital channels and hybrid experiences, and manages the responsible budget.

Key responsibilities

• Support the Franchise Head in defining and executing the product strategy, roadmap and annual Business Plan.
• Lead the local brand strategy, including positioning, segmentation and lifecycle management, in line with global guidelines.
• Design, execute and optimise omnichannel marketing strategies and integrated campaigns via CRM, digital platforms, marketing automation, e-detailing, webinars, email and events.
• Define healthcare professional segmentation and micro-segmentation using behavioural, performance and digital insights.
• Manage the full campaign process, from briefing and agency coordination to implementation, measurement and improvement.
• Develop promotional materials, sales tools and digital assets, and manage the approved promotional budget.
• Analyse the market, competition and business performance, and turn data into strategic recommendations and dashboards.
• Collaborate with Sales, Medical Affairs, Regulatory, Legal, Market Access, Training and others, and build relationships with KOLs and medical societies.
• Take part in continuing medical education, train the sales force, visit the field with RAMs, and manage contracts and vendors.
• Ensure compliance with local regulations, company policies and pharmacovigilance requirements.

Required profile

• University degree in Marketing, Business Administration or a healthcare-related discipline.
• Experience as a Product Manager in Specialty Care, such as Rare Diseases, Neurology, Nephrology, Hematology or Endocrinology.
• Experience supporting product launches or working in pre-launch environments.
• Proven experience leading omnichannel and digital marketing strategies.
• Fluency in English; postgraduate degree in Marketing or a related field preferred.

Required skills

• CRM systems and digital engagement tools.
• Advanced Excel.
• Preferred: Business Intelligence tools, marketing automation, e-detailing, webinars, email and event management.