Search Lead (SEO) - Remote

About the role

A full-service agency and content studio is looking for a highly skilled, strategic and data-driven Search Lead with advanced expertise in SEO, Technical SEO, AI Search Optimization and Search Analytics, fully bilingual in Spanish and English. The role leads data-driven Search strategies across client accounts, turning search behaviour, user intent and performance data into recommendations that drive organic growth and brand visibility. It is 100% remote, Monday to Friday 8:00 AM to 5:00 PM Nicaragua time, open to candidates in Nicaragua, Costa Rica, Mexico and Colombia; immediate availability is preferred.

Key responsibilities

• Develop and execute SEO and organic Search strategies aligned with business objectives and organic growth opportunities.
• Oversee keyword research, user intent, content optimization, technical SEO, information architecture and competitive analysis.
• Analyse search behaviour, SERP features and market trends, then turn findings into strategic roadmaps.
• Define SEO priorities and establish KPIs and measurement frameworks for visibility, rankings, traffic quality, engagement, conversions and performance.
• Lead SEO planning and execution for website migrations (platform, CMS, domain, redesign) and work with development, content, analytics and project management teams.
• Drive technical SEO, content strategy, AI Search Optimization and SEO/SEM integration.
• Oversee Search projects and team deliverables, and present performance reports and recommendations to senior stakeholders.
• Support new business pitches and RFPs to expand organic growth services.

Required profile

• Bachelor's degree in Marketing, Advertising, Communications, Business, Digital Media, Data Analytics, IT or a related field, or equivalent experience.
• 6+ years of experience developing, executing and leading SEO and organic Search strategies for brands or client accounts.
• Advanced Spanish and English, written and spoken.
• Preferred: agency experience, managing multiple client accounts, leading SEO migrations for enterprise sites, and familiarity with enterprise CMS platforms.

Required skills

• Technical SEO: crawlability, indexability, architecture, internal linking, structured data, canonicalization, redirects.
• Keyword research, search intent, on-page SEO, content optimization, SEO/SEM integration.
• Hands-on SEO migrations and post-migration analysis; risk mitigation for URL restructuring, redirects and indexation issues.
• Google Analytics (GA4), Google Search Console, Google Ads, Adobe Analytics, SEMrush, Ahrefs, BrightEdge, Screaming Frog.
• AI Search Optimization, GEO and AEO; first-party analytics and advanced spreadsheet skills.
• Jira and Confluence; data storytelling and presentation to senior stakeholders.