Senior Email Marketing Specialist

About the role

Lemon Adds is a performance marketing agency helping DTC and ecommerce brands grow through paid media, creative, influencer marketing, retention and ecommerce execution. It is looking for a Senior Email Marketing Specialist who combines marketing instinct, technical expertise and a growth mindset, working remotely with full-time availability during U.S. Pacific hours (PST/PDT) and an immediate start.

Key responsibilities

• Proactive growth strategy: audit accounts, find missed opportunities and build campaign calendars and optimization plans
• Smart segmentation and nurturing: build audiences by engagement, purchase behavior, customer value, interests and lifecycle stage, and tailor messaging, offers and frequency
• Campaigns and automated flows: build and optimize welcome, browse and checkout abandonment, post-purchase, replenishment, cross-sell and win-back journeys, including triggers, filters, conditional splits and pre-send checks
• Deliverability: improve Klaviyo's deliverability score and sender reputation, manage list hygiene, suppression, sending frequency and domain warm-up
• Signup conversion: test popups, forms, offers, copy, timing, targeting and mobile experiences, and connect signup performance to welcome journeys and purchases
• Email development: build responsive HTML/CSS templates with Klaviyo personalization, conditional logic and dynamic content, testing across clients and devices
• Creative and experimentation: develop campaign angles, subject lines, copy and CTAs, and test messaging, offers, creative, audiences and timing with designers
• Performance analysis: track signup and purchase conversion, revenue per recipient, repeat purchases and list health, and recommend profitable growth

Required profile

• 5+ years of hands-on email marketing experience, with proven DTC experience at an agency or in-house at a DTC brand
• Strong portfolio with measurable results and a clear explanation of your contribution
• Excellent written and spoken English, strong copy instincts and attention to detail
• Commercial judgment, curiosity about customer behavior and the ability to manage multiple accounts independently
• LatAM location, full-time availability during U.S. Pacific hours and readiness for an immediate start

Required skills

• Expert Klaviyo proficiency across campaigns, flows, segmentation, forms and troubleshooting
• Practical HTML/CSS email skills and experience with dynamic personalization
• Shopify, SMS marketing and experience managing multiple DTC brands are a plus