Senior Lifecycle & Retention Growth Strategist (Remote)

About the role

This strategic, hands‑on position focuses on driving customer retention, lifecycle marketing, and growth for fast‑growing DTC e‑commerce and subscription businesses. You will own the end‑to‑end lifecycle strategy across email, SMS, and other touchpoints.

Key responsibilities

• Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints.
• Analyze customer, campaign, retention, and revenue data to identify opportunities and define tests.
• Design and run experiments on offers, messaging, segmentation, and customer journeys.
• Build and optimise automated flows such as onboarding, post‑purchase, win‑back, and cancellation journeys.
• Present performance insights and strategic recommendations to founders, CMOs, and senior stakeholders.
• Lead cross‑functional teams of copywriters, designers, developers, and marketers, providing briefs and quality control.

Required profile

• 5+ years of experience in lifecycle, retention, or growth marketing for DTC/e‑commerce or subscription businesses.
• Proven track record of using data to drive revenue, retention, churn, LTV, and subscription growth.
• Comfortable communicating strategic recommendations to senior stakeholders.
• Self‑directed, commercially minded, and able to thrive in fast‑moving environments.

Required skills

• Hands‑on experience with lifecycle marketing platforms such as Klaviyo or comparable CRM/marketing automation tools.
• Strong analytical ability to translate performance data into actionable recommendations.
• Experience with email and SMS marketing, customer segmentation, automated journeys, and experimentation.
• Familiarity with AI tools (e.g., ChatGPT, Claude) for workflow optimisation is a plus.

What we offer

• Competitive USD compensation based on experience.
• Fully remote work – collaborate with international teams from anywhere.
• Opportunities to work with fast‑growing e‑commerce, DTC, and subscription brands.
• High‑ownership role with exposure to strategy, experimentation, and business growth.